The Books
Assess. Decide. Execute.
Every organization I’ve worked with in thirty years runs into the same three walls: they don’t see their situation clearly, they don’t decide with discipline, and they don’t follow through. Each of these books takes on one of those walls. Together, they form the framework I use with leadership teams, in the classroom, and on stage.
Step 1
Assess
See where you really stand — your strategy, your data, and your analytics capability.
Vairos · Omnimics
Step 2
Decide
Turn insight into choices — with methods that hold up under uncertainty and pressure.
Decision Sciences
Step 3
Execute
Make the decision real — in operations, in teams, and in measurable results.
Execution (Coming Soon)
Step 1 — Assess
Know where you stand before you move.
Vairos
Data-Driven Strategy
Most strategy is built on opinion and dressed up with data afterward. Vairos flips that. It gives leaders a practical way to assess their organization honestly — what the data says, what it doesn’t, and where the real strategic choices are hiding.
Best for: executives, boards, and strategy teams who need a clear-eyed starting point.
Omnimics
Advanced Analytics and AI
Every organization says it wants AI. Few know whether they’re ready for it. Omnimics maps the path from reporting to prediction to AI, and shows how to assess your analytics maturity without losing sight of the people, processes, and judgment that make it work.
Best for: analytics leaders, CIOs, and teams building an AI roadmap.
Step 2 — Decide
Good data doesn’t make decisions. People do.
SCIENCES
Decision Sciences
Organizations rarely fail for lack of information. They fail at the moment of choice — when bias, politics, and urgency override what the evidence says. Decision Sciences brings rigor to that moment, combining analytics with how people actually think so leaders can make better calls, faster, and stand behind them.
Best for: leaders and teams who have the data but still struggle to decide.
Step 3 — Execute
A decision isn’t done until it changes something.
Coming Soon
Execution
The final book in the framework takes on the hardest part: turning a good decision into operational reality. How to sequence the work, align the teams, and measure whether it’s actually working.
Bring the framework to your team or classroom.
Bulk orders, course adoption, workshops, and keynotes built around Assess, Decide, and Execute.
Looking for fiction? Tod also writes as Cooper Davis Elder →
